At GoodStory.vc, we believe the best founders are also the best storytellers. This article explores how a clear narrative reflects a founder’s understanding of the market, customers, and vision — and why that makes them more fundable, hireable, and resilient.

Practice makes perfect

Reading in-depth books, going through hours of online courses, and spending tons of money on bootcamps doesn’t get you the same experience as sitting home and practicing over and over again using your favorite tools, Sketch or Figma.

Copy with good intentions

Practice practice practice! Practice by taking someone else’s work and copy it one-on-one. Don’t add anything, don’t take out anything. Copy it as is, and do it many times over and over again with other artwork (don’t plagiarize and steal!)

Find a mentor

This is important, a good mentor will teach you all the ins-and-outs and all the “unwritten” rules of design. Find a kick-ass designer and follow their work, work with them for free if needed, read their tweets and blogs and apply their concepts in your work.