Bold Finance

Brand identity that would remain timeless while translating the intrinsic values of the brand: authenticity, heritage and attention to detail. A dry cleaner with contemporary traits and a branding at the height of their vision.

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Year

2025

Credits

Strategy:

Lydia Cooper

Creative Copy:

Benjamin Matthews

Photographer:

Esme Wilson

Props/Sets Stylist:

Freya Patel

Illustration:

Nathanial Green

Client

Bold Finance Inc.

After launching the initial site, we evolved the design language to scale the platform in order to:

Provide travel advisors with modern digital capabilities to build their personal brand and audience so they can earn income by selling experiences to travelers.
Provide travelers with an easy way to discover and build relationships with travel advisors.

After launching the initial site, we evolved the design language to scale the platform in order to:

Provide travel advisors with modern digital capabilities to build their personal brand and audience so they can earn income by selling experiences to travelers.
Provide travelers with an easy way to discover and build relationships with travel advisors.

The Nature team was quite busy getting their business off the ground but we kicked our partnership into high gear to get their new brand and website to market quickly and with quality. We landed on a brand that felt elegant, premium, and tech-forward for their well-traveled and digitally literate audience.

Having worked with George previously when he was CEO of The Nature, we knew that The Nature would be an opportunity to create an elevated brand fueling a smart, operationally-savvy company.